The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.
Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.
Here is an example using fictional company “Acme Plumbing Supplies”:
Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.
I love my job and am always on the search to bring my experience in 20 old years, I have seen how the internet has evolved and especially I have a vision of the tendency of markets to a short and long term.
Me gusta mi trabajo y siempre estoy en la búsqueda de aportar mi experiencia adquirida en mis 20 años, he podido ver como ha evolucionado el Internet y sobre todo tengo una visión de la tendencia de los mercados a un corto y largo plazo.